Brand Identity / Branding
The Larder, I designed this campaign to make a difference
I was given the opportunity to design my own brief and bring it to life! The only rule was that it had to make a difference to society.
The topic of my brief consisted on making a difference to Food Banks. I never understand why people only donate to their local food banks at Christmas time - when this is somewhere that requires support 24/7. Also, when did a Food Bank become a place to be ashamed of - why does it need to be casted out from all the other supermarket chains.
The only difference between the two is money!